Our Methodology

How Our Evidence-Based Communication Gap Assessments Work

Not AI Guesswork. Not Opinion. Evidence.

Every recommendation in your Communication Gap Assessment is based on rule-based analysis against 47 criteria from peer-reviewed UX research, conversion optimisation studies, and industry best practices.

Our Mission

Closing the gaps between what you say and what your audience hears.

Our Role

We're your external eyes - seeing what you can't from inside the story.

Our 47-Point Framework

Every criterion is backed by peer-reviewed research and proven best practices

Category 1: Messaging Clarity

We check your communication against these proven criteria

30% of score

1.1

Value Proposition Clarity

Does your headline state a specific benefit within the first 10 words?

Why this matters

When there's a gap between what you intend to say and what visitors actually hear, they leave. Nielsen Norman Group's eye-tracking studies show visitors decide whether to stay or leave within 8 seconds. Headlines that state clear benefits in the first 10 words retain 34% more visitors.

Research Foundation

Nielsen Norman Group: How Long Do Users Stay on Web Pages? →

How we score

Pass (10 pts) Benefit stated in first 10 words with specific outcome - gap is closed

Partial (5 pts) Benefit mentioned but vague or buried - small gap remains

Fail (0 pts) No clear benefit stated - wide gap between intent and understanding

+ 46 more criteria across all categories

Including: Call-to-Action Clarity, Social Proof Placement, Trust Signal Visibility, Mobile Responsiveness, and more...

What Makes This Different from AI Tools

Transparent, verifiable, research-backed analysis

Traditional AI Tools	Our Evidence-Based System
✗ Black-box analysis (you don't know what it checked)	✓ Transparent: Every rule shown with research citation
✗ Generic output	✓ Industry-specific: Benchmarks + human review as external eyes
✗ No accountability	✓ Accountable: Every claim linked to verifiable research
✗ "Trust the algorithm"	✓ Verifiable: "Verify the research yourself"
✗ Finds errors	✓ Closes communication gaps

Our Role: External Eyes

When you're inside your own story every day, you can't see the gaps between:

🧠 What you think you're saying

💬 What you're actually saying

👂 What your audience hears

That's where we come in. With 27 years of external perspective and 500+ organisations guided, we see what you can't see from inside.

Limitations & Disclaimers

What this assessment IS

✓ Rule-based checklist against proven best practices
✓ Starting point for closing communication gaps based on industry research
✓ Actionable recommendations with research backing

What this assessment ISN'T

✗ Guaranteed performance prediction
✗ Replacement for A/B testing with YOUR specific audience
✗ One-size-fits-all solution (results vary by industry and context)

Always test with your audience. Research-backed practices improve average performance, but your specific results will vary.

Questions About Our Methodology?

Book a free External Eyes Strategy Call and we'll walk through exactly how we analyse your communication gaps.

Book Free Strategy Call →