You're Leaking 40% of Revenue Through Invisible Blind Spots
Your service is solid. Your marketing looks professional. Yet conversions remain flat. Let's find the leaks.
in 60 days for consulting firm
"We thought our value prop was clear. Andy showed us we were invisible to prospects. Revenue jumped 9X." – Managing Director
⚡ Instant Results • 📊 B2B-Specific Analysis • 🎯 Zero Cost
The 3 Blind Spots Costing B2B Businesses 40% of Revenue
After auditing 50+ B2B service businesses, we've found the same patterns every time
Blind Spot #1: Vague Value Propositions
What you think: "We provide strategic solutions to help businesses grow"
What prospects see: Exactly what every competitor says. Zero differentiation.
The fix: Specificity wins. "We help SaaS companies reduce churn from 8% to 2% in 90 days" beats vague promises every time.
Blind Spot #2: Buried CTAs
What you think: "Our contact form is on the Contact page"
What prospects see: No clear next step. Should they call? Book? Download? Email? They leave confused.
The fix: One dominant CTA per page. "Book Your Discovery Call" visible everywhere = 3X more qualified leads
Blind Spot #3: Missing Case Studies
What you think: "Our work speaks for itself"
What prospects see: No proof you can deliver. Why risk £50K on an unproven provider?
The fix: "We helped XYZ Corp increase leads by 340% in 6 months" with numbers and logos = instant credibility
Real Results: Consulting Firm Case Study
BEFORE (2% Conversion Rate)
- ❌ Generic value prop: "Leading business consultants"
- ❌ Homepage CTA buried in footer
- ❌ No case studies visible (client confidentiality)
- ❌ Services page = jargon-heavy paragraphs
- ❌ No clear target audience defined
AFTER (18% Conversion Rate)
- ✅ Specific: "We help manufacturing SMEs cut operational costs by 30% in 6 months"
- ✅ Prominent CTA above fold: "Book Free Operational Audit"
- ✅ Anonymous case studies: "£2.4M manufacturer → 34% cost reduction"
- ✅ Plain-English outcomes: "Cut costs" not "operational optimisation"
- ✅ Laser-focused on manufacturing SMEs (£1M-£20M revenue)
Ready to Stop Leaking Revenue?
Businesses that fix these blind spots go 10X in 60 days