Your Mission Changes Lives – Your Messaging Should Too
Turn confused visitors into committed donors with messaging that opens hearts and wallets.
267% increase in 12 months
"Andy helped us tell our story in a way that compels action. Donor conversion tripled." – Charity Director
🎁 SPECIAL OFFER: We donate 1 free full audit annually to a charity with budget <£500K
⚡ Instant Results • 📊 Charity-Specific Analysis • 🎯 Zero Cost
The 3 Blind Spots Stopping Donors From Giving
Nonprofits with clear, story-driven messaging raise 73% more than those with generic appeals
Blind Spot #1: Invisible Impact
What you think: "We explain what we do on the about page"
What donors see: Vague statements like "We help communities" without tangible outcomes
The fix: "£50 provides clean water for a family for 6 months" beats "Your donation makes a difference" every time.
Blind Spot #2: Generic Donation Asks
What you think: "Our donate button is visible"
What donors see: "Donate Now" without urgency, story, or specific need
The fix: Story-driven asks ("Help Sarah get to school") with suggested amounts tied to outcomes increase donations by 89%
Blind Spot #3: Missing Trust Signals
What you think: "We're a registered charity, people trust us"
What donors see: No financial transparency, beneficiary stories, or impact reports visible
The fix: "91p of every £1 goes directly to beneficiaries" + testimonials = instant credibility
Real Results: Education Charity Case Study
BEFORE (£30K/year)
- ❌ Generic homepage: "We help children in Africa"
- ❌ Donate button = "Support Us"
- ❌ No impact stories above the fold
- ❌ No specific donation amounts suggested
- ❌ Financial transparency buried in footer
AFTER (£110K/year, 267% increase)
- ✅ Story-led: "Last year, 347 children couldn't read. This year, they can."
- ✅ Specific ask: "£25 = 1 child's books for a year"
- ✅ Beneficiary photos + testimonials immediately visible
- ✅ Suggested donation tiers (£25/£50/£100) with outcomes
- ✅ "93p of every £1 goes to classrooms" badge on homepage
Ready to Transform Your Fundraising?
Every pound you invest returns 10X in increased donations
🎁 Eligible for free audit? If your charity has an annual budget under £500K, you may qualify for our 1 free full audit donation. Start the audit to find out.